Social media giveaways are part of inbound. Marketing. In this example of inbound marketing. On instagram, moulinex gave away. An air fryer to participants who interacted. With the post, with more than 4,000 comments and likes. The brand will then have to encourage the. Loyalty of the most qualified prospects with other actions.

A landing page is a simple web page designed with a specific objective , which is usually to convert visitors into prospects . The visitor “lands” on them after following a link in an advertisement, an email, a social media post, etc. They are key in the content strategy, since they focus on specific and easily measurable objectives.

One of their main objectives is lead capture . According to the State of Marketing Report 2024 , prepared by HubSpot, companies experience a 55% increase in lead capture by gambling data brazil having more than ten well-crafted landing pages. Landing pages are also common for event or webinar registration, access to downloadable files, offering a free trial or promoting loyalty after a purchase.

Its success lies in its simplicity: simple and relevant content avoids visitor distraction and increases the conversion rate. Elements such as short forms and well-defined calls to action (CTA) are crucial.

At Brevo, landing pages are easily created using a drag-and-drop editor . Plus, A/B tests can be set up to determine which messaging and layouts are most effective.

Netflix uses landing pages to attract new subscribers. In this example, the landing page is targeted at users who have a gift card. The page includes clear instructions on how to purchase and redeem the card, accompanied by a visible CTA.

A webinar is a live, audiovisual presentation with useful information for a specific segment of the target audience. Although it usually lasts less than an hour, it allows how to edit youtube comments complex topics to be addressed in depth . This type of content is ideal for explaining products or services in detail, performing demonstrations, and answering questions in real time.

Furthermore, webinars can be recorded and used later as downloadable resources, which increases their value and reach in the long term. That is why webinars are widely used in the B2B sector, facilitating the purchasing process and generating qualified leads.

Brevo’s CDP (Customer Data Platform) is an advanced service that extends the customer data processing capabilities of CRM. The blog post helps you get familiar with the concept, but customers may still have questions about how to apply it to their own business.

In light of this, Brevo’s CDP director organized a webinar to delve deeper into the features and answer questions.

Customer testimonials help build trust and credibility, especially in the e-commerce purchasing process, where customers cannot see or touch the product. Consumers find relevant and more impartial information in the opinions of other customers. In fact, in Spain, 73% of consumers acknowledge ee leads that customer reviews influence their online purchasing decisions, according to the study prepared by Confianza online and reflected by Acens .

Customer testimonials also have a positive impact on SEO and are an opportunity to develop conversational marketing. To ensure objectivity, some e-commerce sites turn to external platforms such as Trusted Shops or Verified Reviews.