Nestor , a French food delivery startup, has used Brevo automation to personalize its transactional emails. This personalization has allowed Nestor, for example, to send emails with menus for the next few days to encourage customers to order again.

Email marketing is a digital marketing strategy. Based on sending email messages to your audience. To encourage the loyalty of your target audience. This technique allows you to maintain direct. And personalized communication with prospects. And potential customers, facilitating the delivery. Of relevant content and special offers.

It is one of the most profitable channels for an inbound marketing campaign. In a study carried out in 2023 in Spain, 32% of companies stated that a tenth of their income came spam database from email marketing strategies, while 20% attributed a fifth of their turnover to it.

This effectiveness of email marketing is explained by its ability to segment the audience and personalize messages thanks to marketing automation, sending tailored content to each recipient.

Valuable and informative content is essential for email marketing results, although it can be combined with some more direct and promotional emails.

Email marketing prices are scalable and can be adapted to all types of companies. Another advantage is its ease of use thanks to specialized platforms such as Brevo, which allow you to edit emails and manage contact lists with ease.

A notable email marketing success story is that of Tributi , a platform that automates tax filing in Colombia. Using Brevo, Tributi has implemented advanced segmentation and personalization of its emails, resulting in a 25% increase in conversion rate and a 40% increase in customer retention.

Lead nurturing is an inbound methodology that is how often should you post on facebook? based on cultivating relationships with prospects as they move through the sales funnel until they are ready to buy.

In other words, this inbound marketing strategy seeks loyalty and improved long-term relationships with potential customers. It is essential to share relevant information, reserving offers only for when prospects are ready to buy.

When applying this inbound strategy, lead scoring is a marketing automation technique that helps you personalize your messages. It assigns each prospect a score based on their level of interest in your business and their conversion potential.

With this information stored in your database, you can create automated email sequences and send them to contacts who meet certain criteria. Lead scoring can be easily set up ee leads with Brevo’s Marketing Platform .

A notable success story is that of the booking platform  Booking, which tracks the search history of its users and notifies them by email when there are offers or destinations of interest. This allows for the provision of relevant and personalized information, and increases the probability of conversion.