Digital Marketing : Secondly, you will need to develop a digital marketing skill. Although the fundamentals of marketing are still the same, it will be essential to have specific skills and technological knowledge to reach your customers.
Logistics : The success of online sales depends on the speed and reliability of shipping, the ease of managing returns and the availability of goods in stock. Acquire skills and systems to manage orders, organize shipments and also the aspect related to invoicing. You will also have to interface with couriers or decide to outsource the entire logistics.
Change Management : Selling online often involves significant change in processes and operations. It is important to help the team manage the change required by e-commerce. Organize constant communication to ensure that the process is understood and shared, involve employees and support them by providing training on their role.
Digital Mindset : A digital mindset is also of great importance to your online sales initiative. This is because the systems and technology to support your company website,
Listening and Willingness : An online sales project requires adapting to new ways of operating. To be successful in this transformation, it is essential to listen to customers, support employees and organize business partners. Be prepared to solve any problems not initially assessed.
To sell online you need to develop a profitability analysis
Now that you have done the basic analysis home owner database you will need to make financial forecasts to check the profitability of your online sales project and set your sales goals.
Set your budget for a 3-year period. Below is a very simple example with fictitious data to give you an idea. To make a forecast you can also use the percentage of online sales made in your sector and adapt it to your project, also remember that sales, if all goes well, should then increase over time. You will also have to calculate the start-up, management and promotion costs, for logistics creating a vision as truthful as possible of what awaits you.
Here is an example of a simplified table key points in marketing strategy that allows you to enter the costs and revenues of your e-commerce to then calculate the Breach Even Point. Create an optimistic sales scenario and a more pessimistic one to evaluate the number of sales necessary to reach your break-even point.
Tips to Define Your Action Plan
If the profitability analysis is positive and you believe you can realize your project, it is time to organize the action plan.
- Gather the team
Involve the entire team and the employees you think can make a good contribution to your project. Several texts are better than one. Review and share with them all the previous analysis so they can contribute and feel involved in the project. - Define Goals
Define specific project goals with your team. What do you want to achieve and by when? How will you launch and promote the site? - Develop an individual action plan
The action plan should be as specific mobile list as possible. Define individual responsibilities and deadlines for each activity to be performed. Prioritize actions that will achieve the most important results - Monitor and Verify
Finally, communicate the action plan to everyone and update it regularly. Hold periodic meetings to check project progress, results and address any issues.
