There are many types of emails you can send and design, so having a folder or file of marketing email templates will save you time and help you stay consistent. All you have to do is select the template and insert the content.
You know what kind of emails you’re going to send, now it’s time to design them. Brevo makes this process easy by giving you access to customizable email templates and our drag & drop email editor.
Ideally, you want to choose a design that is eye-catching, on-brand, and memorable. Branding your emails is what will help them stand out.
It goes without saying that your logo, font, colors, and images should match your brand. Try to implement the same style and design in your emails and on your website.
The more consistent your brand is, the easier it will be for subscribers to recognize you.
There are other important elements to keep in mind when designing your emails:
- Mobile optimization and responsive design: Your emails should look good and work properly on ALL devices.
- Button position and size: Make sure they are eye-catching and large enough to easily click on a mobile device.
- Unsubscribe link: Always give your contact the gambling data china option to unsubscribe from your emails.
You gathered some content ideas in Step 4, now it’s time to finalize your content marketing plan.
If you’re segmenting your contact list (which you definitely should), define how you want to target each segment in terms of messaging and content. The same goes for leads that you need to nurture with content to non-intrusively lead them to conversion.
Some questions to consider: What type of content will be of interest to your contacts? How will you increase conversions? What calls to action will you use?
You may have certain emails that can be prepared in advance. These are typically those for which the message remains unchanged over time, such as automated or transactional emails. Have these ready for implementation as quickly as possible. You’ll save a lot of time in the long run.
Writing the content of the email
There are several elements you need to consider when creating an email. Each one needs to be carefully crafted to achieve maximum impact.
Here’s what you need to keep in mind when writing:
- The recipient’s name: Using the name of a real person at your company will generate higher engagement. The ” noreply ” email should be avoided at all costs.
- CTAs: Write the call to action (CTA) before any other section of the email, this is so that you have a clear purpose and end goal. It has to be compelling, so think carefully about its wording.
- Subject line: This is extremely important as it is go to youtube studio on desktop what motivates the recipient to open your email. It has to be catchy and grab the reader’s attention. Personalization works very well here as well.
- Preview text: This is the small piece of text that tells you what the email is about. Use it to evoke the reader’s curiosity.
- Title: This should include important words and tell you what the email is about.
- Body of the email: Be brief and make sure the main ideas are presented clearly, following a logical structure.
- Social media buttons : The vast majority of email marketing templates feature buttons to your social media profiles in the footer of your email. It’s a way to diversify your content and drive users to other marketing channels directly.
Top Tips for Writing Effective Emails
- Personalize email content for individual contacts: This works in conjunction with a segmentation strategy. For example, you can add a section of recommended europe email products based on the customer’s purchase history.
- Write for your audience: Address your audience’s pain points and specific needs.
- Write for the web: Make sure your text is scannable. Avoid too many words, keep sentences short, and use paragraphs or bullet points when appropriate.
