A landing page can also be used to give a thank you message after someone subscribed or registered for an event, took a trial, downloaded content, etc.

This type of page is wasted, as it usually only includes a thank you message and nothing more. However, it is a great opportunity to grow the relationship.

You can take advantage of this to take the next steps in the sales process, invite them to subscribe to your social networks, recommend some content, send a satisfaction survey, etc.

According to Carlos Yansuf, an expert in digital marketing, sales and telemarketing and considered one of the most important influencers in Latin America by the Elliot Awards, a landing page must correspond to a series of essential elements, the main one being user-centered content.

“It is imperative to provide useful, quality content. Landing page content must be compatible with the buyer’s journey (awareness, consideration, decision) and the conversion gambling data mexico funnel (awareness, interest, desire and action).

There is no magic formula that indicates what a good landing page should be like, but all of them, and especially those with a high conversion rate, usually have the following essential characteristics when it comes to knowing how to create a landing page .

Landing pages with straightforward and simple headlines have a higher conversion rate than those with complex titles. Make sure your headline follows the newspaper model, describing the entire article with keywords.

According to marketing experts, Calls to Action (CTA) are one of the most essential elements of a landing page. An example of this element is the purchase buttons that can be found on an e-commerce website.

This must have a value proposition, a clear message and a dominant text. It should be noted that the CTAs must be isolated on the page with white space or in color.

In other words, a successful landing page will have the how often should you post on facebook? button that will make the user interact with the brand. Yansuf says that this should be large, clean and in a color that does not make it get lost among the colors that make up the page.

Using these in section headings allows users and search engines to better understand what is on the page.

Long descriptions work best for expensive or complex products. Short descriptions work best for products where the purchasing decision is short and simple.

Visual content, especially images and video, are often more impactful than text. In addition to good resolution, it is important that images reflect the product or service you are selling.

Remember that to create a successful landing page, the design must be coordinated with the rest of the elements. Including the images, which must be related to the title europe email of the landing page and its purpose.

The idea is to spark the user’s interest, draw their attention and invite them to take action.

Make it attractive, short and direct. The goal is to spark the user’s interest and get them to share their personal information with the brand, to become part of its database. Focus on requesting only the data that is necessary.