More and more users are using their mobile devices to search, and in order to appear on Google, your site must be responsive .

Responsive means that your website loads and displays all of its content regardless of the device or screen size the user uses, and that it does so with coherent and functional formats and designs.

In order for your site to be visible , it needs to adapt to the preferences of today’s people.

Security of your website

Your site must load using “https” for Google to consider it secure . Security is a sensitive issue for Google even if you don’t process payments or ask for personal information.

For example, Google’s Chrome browser is  venezuela phone number data classifying all pages that do not load using an SSL certificate as “not secure” . That is, when your website does not have this certificate, the URL appears as “http”, which Google interprets as a sign of insecurity.

URL structure

URLs are the addresses of your pages and, for some time now, have also been taken into account for positioning in search engines .

Look at it this way: if your blog’s site, for example, is “ https://mysite.com/index.php%id=4437549 ”, Google won’t know, not even remotely, that that is your blog’s address.

On the other hand, if you create structures like: “ https://mysite.com/blog ”, search engines will detect what content they will find within this site and, thus, they will be able to show it to users.

All of this is possible when a company understands the importance of building a website, especially when it intends to incorporate a blog. In this regard, it is crucial for an organization to think about and study hosting services .

The hosting you choose must have guaranteed speed and, of course, performance that allows the website’s information to be displayed to the user and prevent them from abandoning the navigation.

Another aspect is security, and you must make sure that you have a hosting service that has protection against attacks , SSL certificates and firewalls that protect all the information contained on your site.

All of this will benefit SEO strategies and allow your site to reach the top of Google .

2. Master long-tail keywords

If you use SEMRush or Ubersuggest to plan machine learning and artificial intelligence  y our content, you’ve probably researched keywords with really attractive search volumes, but this doesn’t always mean you’ll be able to get a better share .

Long-tail keywords are those that are made up of two or more words and tend to have less competition.

For example, “shoes” is a high-volume keyword that is almost impossible to rank for ; on the other hand, “shoes suitable for running” is a much more specific keyword and you can create more specialized content to obtain more organic traffic .

That doesn’t mean you can’t compete for the most searched keywords in your market, but it’s better to start with the most specific ones, because they express more clearly what the user wants to find.

Another point is that you get more traffic to your website if you rank #1 on Google for a keyword that 400 users search for each month than if you rank #7 for a term that has over 15,000 searches per month. That’s because the top 3 results get 75% of all clicks from the results pages, according to Moz research .

3. Write a lot of content, but quality content

You’ve probably heard the phrase “quality is contact lists  better than quantity,” but isn’t it possible to do both?

One of the best tips we can give you is that if you want to reach the top on Google, rely on a Content Marketing strategy to create materials that really help your audience solve their problems, which will eventually make you their #1 purchase option.

To do this, you must create articles and written or multimedia materials that meet the needs of your audience and, at the same time example: