To properly manage a hotel’s social media, you don’t need strategies costing thousands of euros a month, but by using common sense, you can put together some beautiful content and entrust its management to expert and passionate staff.

Surely if you do not have a frantic collaborator on social media it is advisable to rely on professionals who know how to put the tourist facility in a good light with a strategy that is taken care of down to the smallest details.

Before looking at the 5 ideas for managing the social media of tourist facilities well, I would like to leave you with some advice on planning actions:

• Start with just 2-3 updates per week , planned and studied
• Schedule them at sensible times : Users typically follow you in their free time (lunch break and after 7pm), so consider posting at those times.
• If you have a seasonal property , take advantage of the “off-season” to entice with breathtaking photographs and push users to book
• Always reply to all comments and reviews with at least a like. The speed of response is a good signal for customers, but also for Google My Business, which will evaluate this element as a positive variable to increase the ranking of your Google My Business card compared to those of competitors.
• In addition to the 2-3 weekly updates, schedule 2 times a week for real-time updates.

Let’s see together the 5 Social ideas for tourism marketing :

Provide a smartphone for your customers

It might be a nice idea to buy a loan database cutting-edge smartphone (or webcam) and give it to customers to take pictures and videos.

At the end of the day, you will have collected a lot of interesting content that you can use on your channels. Women are generally quite passionate about photography during their holidays and it will be easy to convince them to take their smartphone to the beach or during a walk.

For those who offer “extreme” excursions, you can also buy a GoPro  or similar product  and give it to customers leaving for a day of rafting or a ride on jet skis. When they return, you can send them the video as a gift and obtain invaluable content for your social strategy.

Hire a receptionist who knows how to use social media well

Passion alone does not count. Your best receptionist today must certainly know how to treat the customer, but you must also remember that the reception desk is not only in the hotel, but also online.

Find one who is socially addicted enough the new trends to follow to want to share curated content on social media. Don’t give this task to the intern from the tourism institute and when you do interviews ask if they use social media, in what way and if they like to follow yours.

Customer Competition

The topic of competitions is rather difficult and full of bureaucratic obstacles. Surely there will be no problems if you put up for grabs some free services of your facility to those who participate in your initiatives (after all, how many times have we played bingo at Christmas in the hotel?).

The idea could be to ask customers to lack data photograph the best dish served, the best cocktail, a view, the pool and much more. The only limit is your imagination but it is essential that you prepare the rules, the setting of the photo and that the winner will be decided based on how many likes the photo receives.

For a contest like this, the best platforms could be Facebook (the customer sends the photo and you publish it) and Instagram (the customer publishes the photo tagging your property and using a hashtag that you have defined).