We already told you that implementing a Social Media strategy for technology companies does not only mean having an active LinkedIn profile.

The world of social media is growing and more and more users are migrating from one social network to another, so you need to be aware of these changes.

The most notable example of a diversification of Social Media is the multinational General Electric with its Pinterest account . Yes, you read that right, on Pinterest!

With boards like “Hey Girl,” which features tunisia phone number data  images of Thomas Edison with funny quotes about science topics, “Badass Machines,” which showcases “the biggest and baddest technologies produced by GE,” and “DIY Science,” GE’s Pinterest account already has more than 27,000 followers and continues to grow.

8. Tell good stories

Using storytelling techniques will always be a success as long as you have a real message to convey.

If your company cares about something, you can share it on social media and create a community around a common cause. Share how you are impacting the world.

This is something that the people at Cisco know , who try to show the positive side of the world on Twitter .

The hashtag #NeverBetter shares real stories about how their technologies are making a difference in people’s lives.

How to measure the success of your Social Media strategies?

When implementing any of these Social Media strategies for technology companies, you must ensure that you are bringing the results you expect to your particular business , because what works for one company may not work for another.

The only way to achieve this is by measuring the results social media marketing strategy  So, some of the social media metrics you should pay attention to are the following.

Scope

Reach refers to how many people you reach with each post. This is primarily determined by your number of fans and followers on each account. So, the bigger your audience, the better reach you will have. 

Conversion

By setting up Google Analytics on your website you will be able to identify the number of users who have performed important actions for your business process.

Knowing how many of these actions happen as a result of your social media posts shows the engagement of your users and the effectiveness of your strategy to generate revenue through your community of followers.

ROI

Return on investment is a formula that shows you the profitability of your Social Media actions , be it a publication, a campaign or an entire strategy.

You should keep in mind that measuring the taiwan lead results of Social Media can be somewhat complex, as there are benefits such as brand recognition that are difficult to measure. In any case, following this metric will give you good information to determine if your planning and execution has been successful.

Therefore, measuring your Social Media actions is one of the most important stages of your strategy. To do this, you can use metrics tools such as Buzzsumo or Hootsuite.

Conclusion

Doing Social Media Marketing for technology companies implies assuming a creative and innovative mindset , since users expect these companies to be the most avant-garde and ingenious in adapting the new functionalities of the digital world that they themselves develop.

You need to test and find out what works best for your company to differentiate yourself from your competition. And this is true for all areas of Digital Marketing action, from Social Media to Content Marketing.

Therefore, you cannot limit yourself to just one Social Media strategy.

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