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Unlike other markets, companies in the technology sector use social media for much more than increasing their branding and attracting new users.
In this regard, being present on Social Media means opening the doors to new alliances, financing options and recruiting excellent talent.
However, many managers and employees in these industries base their entire social media marketing strategy exclusively on LinkedIn, unaware that a CEO can also be on Facebook, a manager can be on Instagram, or an analyst can spend hours on Pinterest.
So, to show you all the possibilities your company has on social media, here we will show you 8 strategies that have been successful in Social Media for technology companies and that you can implement in your company. Will you join us?
Why should tech companies pay attention to social media?
Before starting, it is very important to make a clarification.
While we recommend having a social media strategy sell your photos on instagram to expand the reach of your digital presence, you should know that being on social media is only a fraction of the true possibilities that Digital Marketing offers .
You see, within Digital Marketing there are different strategies, all aimed at meeting the objectives you have previously set. Some of these strategies are:
- Content Marketing ;
- Social Media Marketing;
- email marketing;
- SEO ;
- SEM;
- Local Marketing;
- Mobile Marketing.
Working within the technology industry, your users will expect to be reached by a complete Digital Marketing strategy, as it is the ecosystem in which you operate.
Of course, social media is a fundamental part, but you must be clear that it is not the entirety of the strategy .
In fact, 96% of technology marketers use social media content as their primary content marketing tactic according to a report from the Content Marketing Institute .
With this point clarified, we will now tell you why you should design and execute a Social Media strategy for your technology company.
Finding new sources of financing
Investors are also users of the Internet and, most likely, of social networks.
In this context, they are aware of the leading taiwan lead companies in a sector that are looking for financing options.
For this reason, you should structure your social media efforts to reach these audiences by associating your brand with keywords from your sector in an SMO (Social Media Optimization) effort .
Staying active on Social Media will also show investors that your company is running and that the business is validated by the end consumer, which will ultimately give them more confidence to contact you.
Promote your company as an authority in your market
It’s a fact that successful technology companies use social media to promote their thought leadership.
Sharing the great ideas you are developing in your company or the successful projects you are participating in will make your audience begin to perceive you as an authority.
Sharing informative content, anticipating problems, and providing answers or solutions before your customers experience those problems will demonstrate that you have a handle on the latest developments in this ever-changing industry.
