Targeting high-value audiences means you’re putting your budget on the people who’ll actually convert, not throwing money at broad, random campaigns.

Plus, high-value audiences tend to bring long-term benefits (high LTVs). These are the customers who stick around, spend more, and are easier to retain.

Dan Bowen, founder of Bowen Media, told me how they use performance analytics to optimize marketing budgets by focusing on high-value audiences. For one e-commerce client, they identified a specific demographic that was driving the most conversions and decided to shift resources to that group.

Here’s what they did exactly:

“We moved 20% of the budget from lebanon telegram data underperforming demographics to this high-performing audience through Google Ads and Meta Ads. The client saw a 37% increase in ROI within a month. This way, every dollar was being spent on the most conversion-ready audience,” Bowen says.

This approach ensured their budget was optimized for maximum impact, delivering impressive results in a short time.

3. Analyze your marketing spend.

The next step in optimizing your marketing spend is to review where your current budget is going.

This includes analyzing every channel, campaign, and resource used.

Understanding what delivers the best ROI will help guide decisions on where to reduce spending or where to invest more.

Source

Marketing analytics is a long topic for another article, but I’ll leave you with practical resources:

• Marketing Analytics Courses & Certificates from Semrush Academy
• Marketing analytics: A guide to improve your skills
• HubSpot for Marketing Analytics: Training

Expert tip: “Always monitor Lifetime Value (LTV) against your CPA. In one campaign, we identified a product with a high LTV and focused our spend on upselling and retargeting existing customers, resulting in a 60% increase in revenue without increasing the overall budget,” said Oscar Diaz, co-founder and CTO at Sobefy eCommerce.

HubSpot’s Marketing Analytics & Dashboard Software lets you measure performance, track customer journeys, and analyze all your 5 social ideas for tourism marketing campaigns in one place. Make smarter, data-driven decisions and see the impact of your efforts.

4. Reallocate funds based on performance.

Continuously test and adjust campaigns based on real-time performance.

According to Diaz, his team kicked off the task with Google Analytics and Facebook Ads Manager. These tools were used to track campaign performance in real time. They could then pause underperforming campaigns to reallocate funds to top-performing ones.

“In ecommerce campaigns, we noticed that paid search ads were driving significantly higher conversions than social media ads, even though the latter received a larger share of the budget. By reallocating funds to Google Ads while refining targeting for social platforms, we reduced our cost per acquisition (CPA) by 30%,” Diaz says.

Pro tip: HubSpot’s ad tool, part of the Marketing Hub, lets you create non-disruptive, engaging ads that perfectly blend with your content and boost ROI. You can connect your Google Ads, Facebook, or LinkedIn accounts, track revenue directly from your CRM, and segment audiences for more targeted campaigns.

Want to see it in action? Check out the tutorial with Jorie Munroe to learn more:

5. Conduct regular performance audits.

By regularly checking how each of it cell number your channels is performing, you can quickly move funds to the places that are getting you the best return.

For its client, Bowen Media used Google and HubSpot Analytics to find that display ads were getting high impressions but low conversions. By moving 15% of the budget to higher intent search ads, they increased leads by 28% without increasing overall spend.

“We achieve these results using practical strategies like audience segmentation, A/B testing, and regular data reviews. For example, tools like HubSpot and Google Ads Smart Bidding automate budget optimization by making performance-based adjustments,” says Bowen.