Create a blog.

I might be biased, but blogging is one of the best ways to attract a large audience to your site, establish your business as a thought leader in your industry, and prove your brand to be both useful and current.

Writing blog posts is especially effective for providing different opportunities to land on page one of search engines — for instance, maybe your eyeglass store’s website is on page three of Google for “eyeglasses,” but your “Best Sunglasses of 2025” blog post is on page one, pulling in an impressive amount of traffic (over time, that blog post could also boost your overall website to page one).

To learn everything from choosing a domain name to writing your first blog post, check out How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates].

13. Develop social media contests and campaigns.

Social media contests and campaigns are exceptional opportunities to engage with your online audience, form relationships with customers, and learn about your buyer’s persona.

For an overarching compilation on everything you need to know about social media campaigns — from how to craft perfect posts on Facebook to the most shared phrases on LinkedIn — take a look at Everything You Need to Know about Social Media Campaigns.

Pay-per-click advertising, or PPC, is an israel telegram data advertising model in which advertisers only pay when someone interacts with their ad through impressions or clicks.

PPC is most commonly used on search engines, and can help your business appear for searches related to your products or services. This is particularly important for more competitive keywords, when it’s difficult to rank on page one against websites with higher domain authority.

Cache Merrill, founder of Zibtek, told me that the company had great success running retargeting campaigns through PPC social media and search engine campaigns. They used it to promote a free downloadable guide on software development best practices.

“By promoting the guide through these ad types, we attracted thousands of leads. Then, we used remarketing ads to re-engage users who didn’t initially convert.” Merrill said that this PPC campaign boosted conversions by 40% and reduced Zibtek’s cost per lead by 25%.

It‘s important to note that  PPC doesn’t replace your SEO strategy: it simply complements it.

For instance, if you‘re trying to rank for “website builder,” you’ll see the keyword difficulty is “super hard (95),” according to Ahrefs. However, there are some long-form keywords you might have success ranking for, including “what is a website builder? (52)” or “best website builders for ecommerce (57).”

If you do want to target “website builders,” you’ll want to bid for an ad and use PPC to stand out against competitors.

15. Optimize your site for conversions.

Okay, you got readers to your blog or homepage … now what?

Ultimately, you’ll want to invest in resources for conversion rate optimization (CRO). If you don’t, you risk not being able to convert any of your traffic into qualified leads and, ultimately, customers.

There are four areas of your website that can benefit from CRO: the homepage, pricing page, blog, and landing pages.

Within a blog, a CRO strategy might include adding relevant calls-to-action throughout the text, or inviting readers to submit their emails in exchange for an ebook. On a pricing page, a CRO strategy might include a slide-out that invites viewers to book time with a sales rep or watch a demo.

Optimizing your site for conversions is a critical component of any strong internet marketing strategy.

16. Create a Facebook group.

A Facebook group — unlike a earn money with instagram Facebook page — is an exclusive, private group that enables you to facilitate a sense of community surrounding your brand.

A Facebook group isn’t a necessity for every business, but when done properly, it can go a long way towards creating a stronger relationship between you and your customers. Best of all, it can help foster connections between your customers.

Since having a strong community can help you build brand loyalty, it‘s important to seek out unique opportunities to engage directly it cell number with your customers. If a Facebook group doesn’t seem like a good fit for your business, however, there are other ways to create a sense of community — including via social media, or through a branded newsletter.

Finally, take a look at our Essential Step-by-Step Guide to Internet Marketing to dive deeper into the six essential steps of internet marketing.