Finally we come to the first technical skill that actually has to do with online marketing. And it is only in fourth position.
Knowing how to “play” with Google Analytics or other data analysis tools is a fundamental part of being able to trigger a virtuous process of verification and subsequent decision-making in a business context. This is the other side of the coin of item 2) Excel / Spreadsheets.
Specific knowledge about what you like or are fascinated by
Once you have strengthened the first 4 points, it makes sense to dedicate yourself to something specific , that you are passionate about investor database or that is in high demand on the market. We are talking about Social Media, CRO, UX, SEO, Pay Per Click, Email Marketing or whatever you want.
Personally, if I had to start from scratch I would focus heavily on advanced data analysis, web development or even Pay Per Click, since these are very broad, stimulating and above all requested and well-paid topics by companies and web marketing agencies.
The transversal skills of those who work in Marketing: the Soft Skills
Those listed here are all “hard skills”. But there are also the so-called “soft skills”, that is, all those “skills that are not specific to a role. They are personality characteristics such as individual qualities and attitudes, social, communication and key points in marketing strategy management skills. They are complementary to the hard skills (which are the technical and administrative skills related to a profession)”.
Whether you do web marketing or a carpenter, these are transversal skills that are useful to everyone. Most of them fall into the sphere of Emotional Intelligence , a type of intelligence that is as fundamental in life as it is often underestimated. In this regard, I recommend reading the great classic “Emotional Intelligence” by Daniel Goleman .
What are the Soft Skills to train? Here is a selection of the 12 that I think are the most important:
- Problem Solving : the number, or the ability to solve problems that are faced at work, in any job, without losing heart or getting anxious. Problem solving often consists in the ability to analyze and break down a problem into europe email many small sub-problems,
- Managing anxiety and stress : work involves solving problems and completing projects that are often non-linear, of any kind. These are complex processes, full of variables outside of your direct control. This generates anxiety and stress: knowing how to control your emotional tensions creates a responsible, productive and career-oriented worker. In a word, resilience.
- Flexibility : that is, the ability to adapt to the context, to new things, to the unexpected. It is often synonymous with the ability and speed of change and is closely linked to the previous point.
