When you start working! you start to regret how much English class at school was taken lightly. Not only by students! but also by the entire school system. Poor English in the workplace is a ball and chain that is difficult to eliminate for reasons of time! money and learning! especially at a certain age and with a constantly full schedule. And by “poor English”! I mean below the C1 level (already B2 makes managing professional projects in English difficult).

Knowledge of English! both spoken and written! is essential to interact professionally with foreign people! to manage projects! and to find and understand American sources of information (for example). We have recently found ourselves winning 2/3 projects thanks to the ability to manage them without any problem in English: not in terms of translations! but in terms of day-to-day work exchanges with the client’s international teams.

Excel / Spreadsheets

Already after the first experiences in the marketing field! it is easy to understand that ” qualitative marketing” and “quantitative marketing” is a ridiculous opposition ! that does not exist. Marketing with criteria is represented in my opinion by a series of actions that always start from an observation of numbers ! history! market band database data! Analytics. In the world of web marketing this is even more true! because everything or almost everything is measurable.

Even in this case! that tool so little 2.0 like Microsoft Excel – to cite the most well-known and available – is indispensable for reworking the data of your websites or e-commerce. As for English! you need to master the tool at an advanced level ! quickly ranging between the thousand available functions! formulas! tables (yes! even Pivot tables)! macros! etc.

Knowing how to handle data becomes central when dealing with additional Data Visualization tools! Compared to English! however! there is an advantage: Excel! as well as Google Sheets or Numbers for Mac! can also be learned from home! in your spare time! at almost zero cost . Online! in fact! you can find a myriad of resources! courses and insights to start understanding something. Translating this speech within the essential skills in online marketing! the main tool to learn is undoubtedly Google Analytics . But we’ll talk about it further down…

 Web Project Management

And here we get even closer to the digital world! although not exclusively. 

In fact! it deals with the analysis! design! planning go to youtube studio on desktop and implementation of the objectives of a project.

Even where there is a service provision! there is implicitly or not a PM. Surely in many other work sectors there are people who act as Project Managers! even if the PM label has not been explicitly assigned.

Staying with web marketing! Project Management pervades any role in the web agency or marketing management : whether europe email you are a Social Media Specialist! a Web Developer! a SEM Specialist! a Graphic Designer! you will need to have knowledge of Project Management to do your job well! in relation to the work of other people. You will need to know how to manage your time in relation to that of other professionals; know how to estimate the time and costs of a job; know how to relate proactively and without fear with other people (colleagues! clients! bosses! suppliers); know how to say NO; you will need to find and accept compromises that are useful for the success of the project…