The objectives of a landing page can be essentially two: to lead the user to fill out a contact form ! or – in the case of online sales – to induce them to purchase directly. If we talk about selling complex services or products for the B2B market! what are the characteristics that a successful landing page must have?

In the B2B sector and in the sale of services! in 99% of cases it will involve inducing users to fill out a contact form to request information or to induce them to call ! always with the aim of asking for clarifications or making reservations.

Consider the sale of expensive courses and masters: the user must choose between many opportunities and must also make a choice that will affect how he will spend his time in the weeks / months / years to come. It is a difficult and “expensive” cognitive choice ! even beyond the monetary cost.

In all cases! however! the page is created to achieve a specific and unique objective ! called “ conversion” .

This is the main difference between landing pages and “normal” web pages! designed for simple consultation of information such as: a blog article! an online magazine! an image gallery! etc.

Now let’s see together which elements are to be considered both before and during the creation of a Landing Page for the sale of services and for the B2B sectors. 

The Crucial Elements of a Landing Page (For Services and B2B Sector)

The tone of voice 

Before starting to write a landing page! you should always keep in mind that! when you interact with a new person! the important thing is bc data indonesia the way you address them to explain concepts (or contents)! even more so if they are commercial offers.

The important thing is to use the right tone of voice ! in relation to the audience and the communication you want to give to your brand.

How do you refer to it?

Here are some useful points to help you get your bearings :

• Don’t be overly promotional : what your readers care about are the benefits your product provides to their needs.
• Write in a natural way ! 
• Present data and numbers in your favor : this will increase the reliability of what you say and your readers will feel more at schedule instagram posts ease. Anticipating the doubts of potential customers and already answering them will make users understand that they have come to the right place (increased trust).

Title and Subtitle 

After thinking about the tone of voice to use! we are only at the first step towards a successful landing page!

The most important elements that should never be overlooked are: 

The title is the first to consider: it must be clearly visible and with a direct message . It is no coincidence that it is the first element that europe email attracts the user’s attention! if it is not effective it could be the cause of a failed first attempt!

As for the subtitle ! the same principle applies ! being an extension of the title in which the advantages of the offer are explained more clearly and in detail or more specific topics are addressed with respect to the general topic of the landing page.