Many “young” e-commerce sites lack a clear marketing positioning : who are they addressing? Do they offer a premium product? If so! do they know how to communicate this value? Or on the contrary is it a competitively priced product? Or do they occupy an intermediate position?

A typical situation for a startup that opens an e-commerce is to approach online sales with one or two products (or just a few)! with a price significantly higher than the average! without being able to communicate the reason for this difference. Therefore with an undefined marketing positioning.

CMS and e-commerce site 

Then there is the question of e-commerce sites: the variables that concern how a site is developed are numerous.

For example with which CMS (Content bc data singapore Management System)! the level of usability of the site (UX) also and especially via mobile! the general graphic aspect! the speed of the site! the quality of the images! the completeness of the information! not only with respect to the products! but also with respect to how the product was manufactured! its characteristics! the terms and conditions! rules on returns! shipments and all the pro-customer communication on the site (pre-sales and post-sales assistance).

The Importance of Landing Pages 

Connected to the previous point! we cannot forget the landing pages : these are the web pages where users land after clicking on advertisements. For an e-commerce site! these are typically the product category pages or the individual product pages.

Their structure! the content they present! and how they present it are all essential elements to the success of an advertising campaign.

From the aforementioned loading speed to schedule posts from the creator studio: to the layout! from the general appearance to the completeness of the information : everything contributes not only to convincing potential customers or not! but also contributes a lot to the  quality scores of the campaigns ! with consequent effects on the cost per click (the lower the quality score! the higher the cpc!)

 We have talked about landing pages many times on our blog: for example here about landing pages in marketing strategy ; here limited to texts for an effective landing page . 

The product sector 

The reference sector is also an aspect to consider: given that today it is almost impossible to find a market niche that is not occupied by anyone! there are still some sectors that are more difficult than others ! where the ” barriers to entry ” for new entrepreneurs are quite high.

Some examples: in fashion we clash with the big names in the sector! who allow prices! assortment and shipping and return methods that are europe email practically unattainable for a “little one”! but also in the world of food supplements ! online pharmacies ! furniture or “generalist” shops the battle is fierce! given that they are all sectors controlled by giants with stratospheric marketing budgets.

How to create truly effective advertising campaigns on Google Ads: the specific aspects regarding strategy and tools 

A small final consideration on advertising strategy : obviously the general advertising strategy! as well as the advertising tools chosen (Google Ads! Facebook Ads ! LinkedIn Ads ! Pinterest Ads ! etc.)! the types of campaigns chosen and the way in which they are designed and managed can make the difference between an online store that sells and one that doesn’t.

But without having taken optimal care of all the aspects we have talked about! even the best strategy on Google Ads (and similar advertising platforms) will not be able to do much…