Instagram is now the most popular! used and appreciated social network in the world by various age groups. It offers a wide range of opportunities for self-promotion! both personal and as a brand or company! and is now a very solid ally also for online sales (even more so for impulse purchases! trendy).

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That’s why it is such an important communication tool in the digital marketing strategy. In today’s article! therefore! we return to summarize some good practices of Instagram marketing for business !

Let’s see together how not to miss the opportunity to best manage your company Instagram page! for the promotion of the product and the brand image.

Instagram marketing hacks and best practices

Marketing on Instagram does not only mean earning money with Instagram ! but it also contributes – as mentioned – above all to creating or bc data china nourishing the image of a brand or project in the eyes of the end user (whether B2B or B2C).

For this reason! let’s take a look at some very practical tips to remember to raise communication on IG a little above average.

 Take care of the graphic aspect at the highest level

Let’s start with graphics! of course. The value of graphics and/or the visual part of the content should not only always be a complement to copywriting (and not a copy of it)! but should also have the objective of attracting the user’s eye! encouraging them to linger.

The frenetic amount of content we are exposed to on a daily basis has meant that speed of use is almost taken for granted! consequently when scrolling through the Instagram feed we have two major objectives:

Our first goal is to capture the user’s attention!

the second is to offer him quality content. 

 Reach users who don’t know you through Hashtags

Choosing the right hashtags is also essential to get found by our potential target ! that is!

It is not enough to identify the usual 5/6 hashtags and always use the same ones: you need curiosity and the desire to always discover new whether you’ve responded to them ones! to vary them! to experiment. It is a zero-cost way to try to reach new users…

Programming and Completeness of Communication

Scheduling posts in advance can be very useful not only to avoid losing pieces along the way! but also to always have an overview of the content offered and maintain a certain consistency of publication.

But precision is not enough: as with hashtag research! a strong propensity to communicate in a complete manner is also needed. In each europe email post (the captions are a fundamental set of meaning and value!)! but also through links in bio and general description of the account ! areas that need to be monitored and updated constantly .

In fact! on Instagram posts – as we know – it is not possible to insert direct links to our site! e-commerce! blog or online shop; the link in bio is therefore our only and precious connection (free*) with the web sites where the real business activity takes place.