Application targeting example A secret section. which for some reason is also us by a small number of specialists.

For example. we can select the audience of the VKontakte authorization application and set up a corresponding ad for it with a mention of the company on whose website the VKontakte authorization widget was install.

Example:

Example of advertising to Lamoda users

ucation

If our audience segments  sweden telegram data include students. then this is a goldmine for tests!

We focus on a specific university in a specific city. in the ad we address our audience. in the picture we put the most recognizable attribute/personality of the university. For example. the entrance group. or the cafeteria… or the dean 

Examples:

• Are you studying at  FINEC ?
• Are you graduating from  MGIMO  this year and don’t know where to go to work?
• UrFU  students  get a 50% discount on business lunches!

Example of advertising for FINEC students

Job title

Setting up VKontakte advertising for a position

The section in the questionnaire that people fill out once and forget about. However. this does not mean that this setting does not work. For example. we can (temporarily forget about retargeting) set up advertising for all accountants with the purpose of hiring them for our company.

Or you can niche down and create a separate ad for each position.

Examples:

• Negotiation training for managers
• Sales training for administrators
• Computer courses in Kazan for accountants (we are strengthening it by adding a geo-criterion in the RK settings)

Example of advertising target at dentists

Devices

In some niches. it is especially esperanto leads  important to separate traffic by the device from which customers access VKontakte. In such cases. the trigger for the phone model/operating system on it will work.

There is also a myth that if you put Apple product owners in the sample and filter by age 25+. you will reach a solvent audience.

Examples:

• What to do if the iPhone screen is broken?
• Samsung tablet owner? We have good news for you!
• Android phone repair service at home!

Example of advertising to iPhone owners

Conclusion

Even without having the  you can add an application that suits the format skills to search for your audience through special programs (parsers). you can already today significantly improve the performance of your advertising campaign.