•  Shows results related to a specific file type. Also very useful for students who may be looking for documents.
• define : if you are looking for definitions, this is the command you need. Even if you simply write the keyword associated with the term “definition”, you will already find similar results.
• movie : for true movie buffs like us! It allows you to find information about a given movie or the times of a given movie in theaters near your location.

To sum up…

Google Search Operators are also valuable for SEO copywriters : for analyzing search results pages, related keywords and competitors.

A guaranteed saving of time and the guarantee of more structured contents and in line (or in contrast) with what is already present on the web.

Google Search Operators can also be very useful for analyzing competitors , to identify any weak and/or strong points.

Optimizing a Site with Google Search Operators

GSOs can also be interesting for an internal analysis of your own site or that of a client, or to identify any unexpected problems.

Here are some Google Search Operators loan database useful for understanding the health status of a website and therefore possibly intervening with one or more optimization activities for the domain in question ⬇︎

• We have already mentioned it above. The Site: domain command allows you to search only within a specific website. Using the domain URL we open the search to the entire website; instead, choosing a specific URL such as /blog further restricts the search to the indicated area.

  This GSO is very useful for identifying which pages are actually indexed within our site, highlighting any indexing problems : for a healthy site, the number of pages provided by the search substantially coincides with the visible ones on the site.

By associating this GSO with a keyword, the SERP can obviously also show us the individual pages indexed for that keyword.

To analyze the subdomains of a website you need the Google Search Operator site:* url.

• To find (and solve) any problems with duplicate content , identical duplicates between one page and another of the site with a simple copy and paste [something you should never do], you can use the Google search operator: site:domainname.com “text section”. In this way it will be possible to know the exact number of times that text appears (exactly identical) on the web.

By combining this GSO with the “ – ” it will be possible to exclude our domain and find first of all how many sites have copied our text, but also – even more importantly – identify how many times it appears on our website.

Google Search Operators and Link Building

Even for those who deal with link building, GSOs can be useful, for example to find competitors’ backlinks , with the Google Search Operator ” link: “.

This GSO was actually deprecated by the new trends to follow Google in 2017, but it still works quite well anyway, the important thing is obviously to combine it with one or more of the other Google Search Operators already seen, to exclude the site itself from the search and to avoid seeing all the internal links as well.

Given the importance of internal linking in SEO, we can leverage Google Search Operators to find relevant link opportunities by searching the site for any mentions of the chosen keyword or anchor text, excluding the page that should receive the link.

Sometimes knowing how to search makes the difference, but a true SEO specialist must above all know how to observe : the correct analysis of the SERP is fundamental to understand.

Official Google source here .

Search Operator to Find Open Source Spreadsheets / Worksheets

The Internet is a bottomless pit of free lack data resources, but you have to know how to look for them. Among various websites and blogs, you can also find various Google spreadsheets (the equivalent of Excel, so to speak) with many resources to exploit, on any topic or sector.

Again through the “Site:” command that we saw before, it is possible to find these free , resource-rich worksheets published by various users.