Use machine learning and artificial intelligence to make your website more user-friendly.
Voice search, chatbots, predictive analytics, and micro-interactions are some interesting examples of AI technology.
Artificial intelligence frees website managers from overly basic and repetitive tasks in customer relations, improves productivity, and potentially allows for that greater customization and “filtering” in the content offered to the user.
If the user finds exactly what he was looking for, in a short time, without the intervention of “human” assistance, the CRO objective is achieved (without wasting time on the part of human operators).
Chatbots, for example, can be used to efficiently and strategically guide a customer’s journey through your website. You can personalize your messages to encourage specific actions based on the page users are on and/or the page/ad they came from.
Just like you would on a landing page, consider customizing your CTAs and prompts in your chat boxes as much as possible.
Mobile Website Optimization
Let’s get back to the discussion about mobile web pages.
Therefore, prioritizing mobile optimization zalo database is a great way to improve conversion rates and enhance user experience.
Here we are not just talking about speed, but about interactions made via smartphones and tablets.
It is good practicefrequently simulate mobile visits (from different smartphones) and retrace the steps of potential users: you will discover on each occasion different possibilities for improvement or errors to fix.
Build trust with transparency
Giving people the right control over the data they provide you will increase trust in your brand and services, potentially increasing conversion rates.
This is why it will be increasingly essential for companies and brands to focus more and more on transparency and the creation enter all locations into a google account of genuine and “equal” connections with customers.
Here are some ways to address this need:
- assign clear prices to products and services (ditto for discounts);
- make sure users know what personal data you will have access to;
- standardize and make data usage as transparent as possible.
Get and leverage user-generated content (UGC)
Social proof is one of the most important trends for conversion rate optimization. For example, you can use it on your landing page to increase its effectiveness.
If you have a loyal customer base, ask them to help you develop impactful photo or video content.
Example: Photographs or videos of lack data acquired customers using or simply demonstrating your product or service.
User-generated content (UGC) is an easy and effective way to allow your target audience to build a more intimate, personal, and lasting relationship with your brand.
As digital marketing and marketing automation increasingly seek to re-embrace their humanity, UGC helps you put a truly personal, human face on what you offer .
