Over the past couple of years, many things have changed, both offline and online. For example, the way we work (from offices to homes) and shop (from stores to online pickup).
In fact, everything that has changed may never go back to the way it was before.
Digital marketing has also changed a lot, but some of its fundamental pillars remain the same: the need to attract and convert leads, generate sales and collect customers . In a word.
In this article, we will tackle the famous topic of conversion rate optimization, summarized in the acronym CRO – Conversion Rate Optimization, that is, the actions that can be pursued ( mainly on websites, e-commerce and landing pages ) to improve the success in obtaining such conversions, be they sales or leads.
Specifically, we will analyze the new CRO Marketing trends to consider today.
We’ll discuss our predictions for the best approaches your business can take in the coming year and what you can do to get ahead of the game.
Why Paying Attention to New CRO Trends Is Important
Every year, Conversion Rate Optimization trends change to embrace new, more effective ways of engaging.
There is no denying the fact that it is viber database becoming increasingly difficult to impress users and this difficulty shows no signs of decreasing.
The more digital media grows, the more users raise their expectations and the more challenging and complicated it becomes to involve them in the desired actions, even more so if you have an e-commerce, where even a minimal increase in the conversion rate, in percentage, can significantly increase revenue .
This is why CRO strategies need to be increasingly structured and varied. Furthermore, they need to be timely, unique and fit effectively and engagingly into the customer experience.
All these factors must be taken into consideration, otherwise the optimization of your landing pages or advertising campaigns will not bring great results!
Top 9 CRO Trends to Implement in 2023
The following list of trends takes into account each company’s basic goals and adds a few extra factors that will still be relevant in 2023.
According to Forbes , in fact, we must focus on intergenerational digital marketing to survive and be efficient.
Here are the new CRO Marketing trends to consider…
1. Personalizing web content
When we refer to personalization we are not referring to the simple inclusion of the buyer’s name in an email or other techniques already seen and used by almost everyone.
True personalization starts from a customer’s actual interests and is able to determine where they are in the purchasing cycle, offering them ever-changing and customized content, messages, and hooks that demonstrate an understanding advanced management for retail with multiple stores of their needs.
Are they already ready to purchase? etc.), their socio-demographic characteristics, past interactions with your site, etc.
User Experience of websites and landing pages (UX)
Therefore, optimizing the user experience is essential to increase the conversion rate.
The user must be at the center of every decision you make from an experience optimization and design perspective.
Consider, for example, pop-ups : they are lack data tools that can potentially collect many contacts or provide important notices, but if they become too annoying, repetitive and complicated for your visitors to close, they will have the opposite effect and make the user nervous.
By significantly improving your website UX, you can avoid frustrated and impatient customer departures.
