In recent years! TikTok has been carving out an increasingly central role for itself in the social media landscape ! managing to break down that wall of mistrust that always surrounds new communication channels and recording constantly growing numbers .

It’s no longer even ” the social network for teenagers “: people of all ages and companies are trying their hand – not without difficulty – at this means of communication which certainly requires more commitment and personality ! given that it is almost exclusively based on video.

Anyone can take a photo! even in an impersonal way. A video is a totally different matter…

This pervasiveness is also favored by the continuous innovations that follow one another on the platform (e.g. TikTok Now ) and by the highly structured Ads platform ! which offers numerous aces up its sleeve to companies that want to publicize products and services! or simply stimulate brand awareness .

The time has come to try to dissect some tricks and best practices to work on your TikTok account ! improve the video content of your TikTok editorial plan and simultaneously growlikes! followers and overall user engagement on published videos.

Tips and Tricks to Increase Likes! Followers and Views on TikTok

There are some tricks that we have tested directly to increase visibility and get more likes on TikTok.

Some of these tips! by the way! are also confirmed to us by some TikTok employees with whom we are in contact . Let’s see them!

• Videos are favored over images and moj database video sliders with carousels of static images (forget about photos on TikTok).
• Videos with subtitles or videos with an explanatory voice ! especially if they are “how-to” videos! are favored by TikTok’s algorithm and quality raters! obtaining more views than videos without explanation and without subtitles.
• Posting frequency is an important feature: the more you post! the more visibility TikTok offers you.  Of course! there is a distinction to be made
  
  here : a high posting frequency risks lowering the quality and level of engagement of the videos published! so a high posting frequency risks being a “trap”! if forced. 
• Ok to produce a lot of content! but without diminishing the quality! creativity and engagement of the content published.
  
  We are not talking so much about the 4 best practices for creating a social video quality of the execution of the video (it is not so fundamental on TikTok)! but about the value and entertainment potential of the video created.

A certain variety in content 

• Content where you “ show your face ” is always particularly effective. So don’t shy away from “not appearing”: it’s not a Social Network that rewards shyness!
• Videos that lack a real message or relevant content are not favored by TikTok! on the contrary (e.g. a person doing an action or taking a simple overview of what they are seeing with their phone! without any real utility or curiosity to show ).
• Is preferable if you create content for a lack data company on TikTok (although this can also be partly true for personal profiles).
  For example: “narrated” content! “how to” videos! ironic videos! more educational videos! shorter videos! longer videos! etc. In the set of content! we repeat! images are to be avoided: even if there is the possibility of publishing images! it is better to leave it alone. It is simply not the right communication channel for images. For that! Instagram! Pinterest ! Facebook are better…

Use popular and relevant hashtags : Including the right hashtags in your videos and descriptions can help you get more visibility in TikTok’s “Explore” section. We’ve talked about hashtags and how to choose them (as they relate to Instagram) in this article .