Google Ads is one of the best tools for generating leads, that is, requests (for information, for quotes), we also talked about it on this occasion .

In this article, however, we focus on Google Ads (formerly Adwords) and what aspects to keep an eye on for lead generation with Google .

The biggest challenge – for any project – is not to get the contacts, but to improve their quality and to get them at the right price . This is evident even after some time from the start of the campaigns.

In fact, when we switch to an automated bidding strategy like “maximize conversions”, we can generate many contact requests , but the risk that they are of low quality is just around the corner .

If you are interested in having an initial free consultation on your lead generation strategy , contact us without obligation or take a look at these two case studies:

Lead Generation with Google Ads: Some Tips to Raise the Level

The points to be addressed are:

Strategy, Target Analysis and Conversion Process

The study of the target audience is bc data singapore fundamental for the Lead Generation action. Thanks to it, it is possible to obtain all the information necessary to proceed in a strategic and coherent way.

What kind of people are you targeting? What characteristics do they have, what information needs do they need to satisfy? But also how does the conversion process usually develop?

Before thinking about keywords, let’s try to think about the type of question we want to intercept.

After having identified the typical customer and his needs, you will be able to choose between a direct strategic approach , working on conscious demand, or an indirect approach oriented towards latent demand.

Conscious demand is when the customer knows what they want, for example a person with a broken down car on the highway simply wants direct contact with someone who can quickly fix the problem. In this case, you can test search to schedule posts from the creator studio: campaigns, drive to store campaigns or call-only campaigns of Google ADS .

In this case, you can structure a funnel and use tools such as retargeting, remarketing and – remaining with Google Ads – display, discovery, P.Max and YouTube campaigns to reach it.

 Search terms and audience segments to better filter the desired target

If your target audience is not in a state of urgency and does not have an immediate problem to solve, but still has the characteristics of your buyer persona, the best approach will be to work on latent demand.

To attract the attention of your target audience, it will be important to create a message that is suitable for your audience, offering the burkina faso leads classic lead magnet such as an e-book, but also video tutorials, discounts, downloadable reports, free trials, quizzes and various tests , in order to obtain a micro-conversion (and have data that can be used for more direct commercial actions).

Now we finally move on to the heart of Google Ads campaigns for leads, that is, keywords .

If the keywords you are using in your advertising campaign are not bringing you the leads you thought they would be, perhaps you are not targeting related terms or relevant keywords that you had not considered in the first place.

How to find these keywords? Use your imagination:

• get help from SEO tools (e.g. SeoZoom) or Google’s Google Suggest;
• interview some end customers , to better understand what they are looking for;
• ask your colleagues : the company’s sales people first and foremost, or the product/service experts, because who better than them knows the main topics of the sector?