We are human and as such we are visual beings . we are captured by captivating images and only then we use the focus that the visual impact has generated to get a better idea of ​​the message.

For this reason! creating a cover image that breaks up the sometimes very monotonous social feed will attract the attention of users! guaranteeing a few more seconds of time for the video. 

To do this! you can play with high-contrast colors ! images of absurd or paradoxical scenes! or by using a clear title that attracts interested parties (obviously staying within the limits of your brand communication).

 Light rhythms and short tempos

Most people spend time on social media bc data europe to unplug and take a break from the outside world! so you need to find a light and engaging pace for your communication.

Humor! emotional storytelling! trash! irreverence! it all depends on you and your brand’s tone of voice.

Another issue to consider is the duration . There is nothing absolute! a lot depends on the platform on which the video will go ! if you already have a solid fan base or not! if you are thinking of something to approach new potential followers or if you are creating videos for your fans.

For example on Facebook the ideal duration is under a minute. Meta also says that videos around 3 minutes are not penalized by the algorithm! despite this we must consider people and their attention! in the end they are the ones who define the success of the content.

An important aspect! if anything! is to be able to surprise and attract already in the first 3/4 seconds of the video : it is the fundamental moment to hold the user’s attention! inducing him to continue watching.

Pay attention to advertising channel rules for video and image content

In ads on Facebook! Instagram! TikTok! LinkedIn! etc… but also in Google Ads or Bing Ads! there are various rules that limit the start filter messages into different inboxes or continuation of advertising campaigns ! which focus in particular on videos and images in ads.

Let’s do some easy examples:

• Before and afters are usually prohibited in campaigns for aesthetic medicine! cosmetic surgery! diet programs! etc. 
• Videos and photos containing nudity! even partial.
• Videos and photos containing people consuming alcohol.
• Etc…

There are so many scenarios: if you want to burkina faso leads create an advertising video! make sure you check the rules first.

Read them carefully or you risk finding yourself with a video that is already made but unusable or needs to be heavily modified.