A screenshot of a pinned comment from REI’s Miranda in the Wild!! channel. The comment is praising the video for how well it shares relevant content that this viewer cares about.
You can also use pinned comments to tease upcoming video topics, hype up giveaways, remind your audience of events and pose questions.

Take advantage of YouTube’s Community tab

There is a ton of different YouTube features to help businesses and brands keep in touch with jordan phone number data their communities. For example, the aptly named “Community” tab.

Reserved for accounts with 500+ subscribers, the Community tab is a publishing and discussion hub on YouTube that allows you to go back and forth with viewers. The Community tab is like a newsfeed you’d see on Facebook or Twitter.

For example, brands can publish updates, announcements and polls to the tab.

There is no one-size-fits-all approach to using the Community tab. You have creative freedom to engage in the ways that work best for your subscribers.

Having trouble getting started?

Use one of these ideas to guide you.

Some brands, like Khan Academy, repost popular videos in their Community tab as an extra resource.

A screenshot of Khan Academy’s Community Tab. In the image, you can see one video step by step guide creating a kaleidoscope thumbnail and description. The video is titled HOW to study.

Other brands like Chewy use polls as a playful way to gain insights from their community and ignite discussions.

A screenshot of a poll in Chewy

‘s community tab that asks “What’s your most-wanted pet Halloween costume?”

Analyze key takeaways from Community tab discussions and polls to inform your engagement and content strategies moving forward.

Commit to a regular channel audit cadence

A YouTube channel audit can help you assess how your channel is performing and identify opportunities to grow your audience. When estonia leads conducting your audit, you should:

Complete and update your profile
Dig into YouTube audience data

Evaluate your content

Check and optimize your channel for search
Conduct competitive research
Some of the best feedback for your audit will come from your audience. You might see recurring compliments and requests that influence your content, like this feedback on Salesforce’s video.