Of course, not all of your leads will turn into actual customers. But the math is simple: the more people you impact, the greater your chances of winning a customer more opportunities .
Based on the above reasoning, some people believe that buying leads is a good way to increase customers. You just have to remember one thing: the purchased lead doesn’t know you and can leave you more easily.
Brand-generated leads are another matter. In fact, according to a report , 85% of B2B marketers say
To understand what lead generation is, you also need to understand the importance of having qualified leads .
Lead generation for businesses is not just
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When the company obtains this information – almost always acquired from a form – it is recorded in the database . From this moment on, the work of guiding this lead through the sales funnel begins.
As you may know, the customer life cycle is reflected in their journey through the sales funnel . Ideally, this should the keys to digitalization of the Pharmaceutical industry: maove forward or die! occur gradually, from lead identification to customer loyalty .
It is true that this does not always happen and sometimes customers are lost . Although this is a natural process, there are ways to mitigate it by accompanying
the lead during their journey through the sales funnel
Lead nurturing is a very helpful tool for generating leads. Its application allows, from a personalized strategy, to educate the be numbers client in the use of the service or product.
It is a proven technique. In fact, according to a report , applying lead nurturing allows you to get 50% more qualified leads at a 33% lower acquisition cost.
In short, lead generation is the process by which a commercial organization attracts and converts into customers people or companies that had no previous connection with the brand.