Managing the social channels of a tourist facility, a hotel or a hotel is not a simple thing. Most of the time, the updating of profiles is assigned to the various reception staff without defining an exact strategy.
Certainly in this post I will not go into detail about the problems that affect the management of hotel staff, but I will simply try to offer you 5 ideas that can get all the social channels you manage off to a good start, plus 1 additional suggestion for the most willing.
Let’s start from the beginning…
Are we sure that our organization needs profiles on all existing social networks?
No, but we are 100% sure that it is good to always keep in mind at least these:
The world of social media revolves around Facebook and it is certainly appropriate to have a fan page on this social network. Those who use stockholder database social media, normally, started from Facebook and almost certainly will have a profile: a necessary condition to view all your updates and be able to follow you.
This social network allows you to share any type of content: graphics, photos, videos, text, GIFs, links, job opportunities, etc…
It is easy to use both through the internet browser and through the very complete smartphone app.
Having a fan page representing a hospitality business is important: it gives you the opportunity to showcase your products and services , to communicate news or service announcements, to underline the differences with the competition and your distinctive points .
In fact, a Facebook fan page can become almost like a substitute for a website for a hospitality (or local) business, totally free and very easy 13 tips to increase views and likes on tiktok to manage (all you need is a few photos or videos taken with your phone and a lot of good will).
Furthermore, thanks to Facebook Ads it is possible to advertise messages, products and news in geographically delimited areas (at your convenience), with a minimum expense of a few euros per day, even for short periods. With the right product or service, it becomes even easy to reach new and regular customers.
Google My Business
Once upon a time there was Google Plus. Today, however, the evolution of Google has produced Google My Business, perhaps the very first channel to consider for local businesses and for hospitality/tourism in general.
What is Google My Business? You lack data know those local business listings with reviews, photos, opening hours, etc. that appear on Google and Google Maps? That’s Google My Business. It’s free and, to say the least , ESSENTIAL for those who run businesses of this type.
It allows you to:
- publish products and services with price;
- add photos and albums;
- collect reviews from your customers (and be able to respond to those reviews);
- indicate the days and hours of opening of the business;
- enter text descriptions about the activity;
- enter the exact address of the local business, so that it can be “navigated” directly from Google Maps;
- It is also possible to create a free website with Google Site , to connect to Google My Business.
