So far we have seen some statistics and some strengths of videos for Social Media, now let’s get a little more practical – as is our custom – and try to understand what are the fundamental points from which to start to create valuable videos for your audience.
3 seconds to decide everything
The three-second rule is essential if you want to maximize the reach of your social videos and increase user engagement.
In fact, some research conducted by Facebook shows thatViewers take three seconds to decide whether to continue watching the contentor not.
This is why it is essential that the first three seconds create that connection capable of keeping the viewer’s interest alive.
If the first three seconds are a “flop,” people line database will almost certainly move on to the next piece of content.
The value of the first 3 seconds doesn’t stop there . The more people watch your social video, the more the algorithm will identify that content as interesting, pushing it further and positioning it high among the contents to be shown to people in a similar niche.
That’s why the first 3 seconds must be a real magnet , with
Telling a story with the power of video
Stories have always been part of us, since humans were able to communicate and share with others they began to tell stories. The ability to tell stories (storytelling) is a very powerful skill.
Stories can involve, make you think, excite you: all dynamics that lead to creating a clearer and more lasting memory in people’s minds (if you try to think about it, the clearest memories of your childhood are those linked to stories and experiences).
Recent data collected by Vimeo how often should you post on facebook? shows that: “59% of consumers have spent a quarter or more of their time watching videos on social media”
So using social videos to tell your brand story can definitely have a positive impact.
Not only that, video is also the most effective way to get your story out to many people at once and greatly increases the chances that it will stick in the minds of those who watch it .
To do this you must first understand what results you want to achieve and avoid creating content without a purpose, after all you can have burkina faso leads the most beautiful car in the world but if you don’t know where you want to go it won’t take you anywhere.
Some of the most common goals are:
- increase traffic to your website.
- Convince new people to: leave you their contact, follow you, download something, buy, etc…
- Inform and educate about what you do, what you sell or what you want to convey about your brand.
- Create value and/or entertainment to generate a closer and more empathetic bond with your audience.
